December 1, 2020

Malvern Hills AONB Natural Capital Scoping Study

Author: Oliver Hölzinger (CEEP)

Client: The Malvern Hills AONB Partnership

Published: December 2017


The overall aim of the project was to generate an initial picture of the value of Natural Capital in the Malvern Hills Area of Outstanding Natural Beauty (AONB) – especially how people benefit from this valuable asset through ecosystem services.

This indicative but systematic assessment of the Malvern Hills AONB has revealed that healthy, high quality Natural Capital assets are critically important to both people and wildlife. It is clear that the Natural Capital of the AONB is not just a ‘good to have’, but is essential for the wellbeing of those living in the AONB as well as those visiting the area. The AONBs Natural Capital is also directly and indirectly contributing to the visitor-based economy.

One of the report’s key conclusions is that additional efforts and resources are likely to be needed to manage the Natural Capital of the Malvern Hills AONB in the longer term. Underfunding, under-management and neglect of these assets could have significant negative effects – not just for biodiversity and people’s wellbeing, but also for public health and the local economy. It is also often difficult and expensive to recreate valuable Natural Capital assets after they have been lost. Continuing enhancements of Natural Capital assets in the Malvern Hills AONB, on the other hand, would further enhance people’s wellbeing, health and economic prosperity.


Malvern Hills AONB Natural Capital Scoping Study (pdf, 1.6mb)